Creative Business Marketing with Menekşe Stewart

Episode 016: Marketing Strategy: Short Term vs Long Term

Episode Summary

As we continue thinking about our marketing strategies, we’re moving into thinking about channel strategies - for instance, social media, SEO, and email marketing.

Episode Notes

There are two types of marketing we need to do: 

1. Short term: This brings cash into our businesses and helps us stay connected with our audience on a day-to-day basis.
2. Long term: This ensures our businesses can grow beyond our personal capacity to respond to Instagram DMs!

Today’s question is this: 

What are the marketing activities you focus on in your business? And are they more short term or long term? 

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!