Nobody likes a Meredith Marketer. How do we find the context our customers are facing, and adapt our marketing accordingly? How do we build meaningful connections with our ideal customers?
So how do we find the context our customers are facing, and adapt our marketing accordingly? How do we build meaningful connections with our ideal customers?
Well, we still need to create content - but as the means to a clear end rather than an end in itself.
When we understand who our customers are, when we listen to the things they’re trying to do, the things they’re interested in, the things that are relevant to them and their lives, goals, and circumstances, we are able to make our marketing much more effective.
After all, nobody likes a one-sided conversation - I call it Meredith Marketing, because the energy is very much “Pick me. Choose me. Love me.”
Topics covered in this episode include…
- The shift from content to context in marketing
- The importance of understanding our customers' needs and desires
- How to make our marketing more effective and impactful
- The future of online courses in the context era of the internet
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